Men are from Maserati, Women are from Volkswagen? The Most Popular Cars for Women and WhyTuesday 25 June 2013, by The Media Team
The female of the species is more deadly than the male, they say. Well, according to the latest DVLA figures, they’re also more adept at making educated car purchases based on fuel efficiency, practicality, and running costs. But that doesn’t sound as snappy… So it’s no wonder that the Gumtree Motors section is buzzing with savvy women drivers looking to pick up a bargain!
Contrary to popular belief, when it comes to buying cars, women tend to purchase more with their head, and men more with their heart. And while some still expect men to know more about cars than women, sales statistics show that female drivers could show men more than a thing or two in that car showroom.
The DVLA stats reveal that of the 25m privately registered cars in the UK today, 10m are registered to women, and 15m to men – the first time women’s car ownership has reached 40% since records began.
So women are undoubtedly buying more cars now, but what are they buying, and why?
Generally speaking, men tend to favour larger cars and performance cars, dominating the high-end luxury market that’s oh-so perfect for that mid-life crisis. Women on the other hand are drawn towards more compact numbers, that are safer, more practical, and offer up better fuel efficiency.
So it’s men who go ga-ga and lose their heads in hysterical lust over motors, while women do their research, keep their cool, and make sensible investments in motors they can rely on – turns out men are more emotional than we think!
But sensible doesn’t have to mean boring, or that performance, looks or desirability have to go out the window. Here’s our rundown of some of the most popular cars for women, and why we think they’re such a success with the ladies.
Range Rover Evoque
This (not so) little beauty won the Women’s World Car of the Year Award last year, as voted for by the world’s most prominent women motoring writers. It’s the sleekest and smallest model yet unleashed by Range Rover, making it perfect for the city driver that hates being crammed into a hatchback. An interior designed in collaboration with Ms. Victoria Beckham doesn’t hurt, and nor does the Evoque’s green credentials – the 2.2-litre diesel option is the greenest Range Rover engine ever, with CO2 emissions of just 129g/km.
Ah, the good ol’ Corsa. It frequently tops the most popular car in Britain charts, especially among young and female drivers. But why? Well, it’s cheap, cheerful, and fun to drive, it’s reliable, it’s compact for the city, and it’s at the cheaper end of the insurance scale too. The figures reveal that women tend to go for safer cars than men, and for a car that’s been around this long, the Corsa still performs impressively in safety tests, holding a five-star Euro NCAP crash test score.
One of the most popular cars in the country in 2012, the VW Polo is one of the best selling superminis on the market. The punchy Polo not only looks great, but its fuel efficiency and reliability – thanks to that renowned Volkswagen engineering – make it a bargain in anyone’s book. Add to that its deceptively spacious cabin – it may be compact, but you can fit four adults in comfortably, and a heck of a lot into that car boot too – and you have a no-nonsense winner.
Top 20 cars registered to male and female owners
|1. Ford Fiesta||Ford Focus|
|2. Vauxhall Corsa||Vauxhall Astra|
|3. Ford Focus||Ford Fiesta|
|4. Renault Clio||VW Golf|
|5. Vauxhall Astra||Vauxhall Corsa|
|6. VW Golf||BMW 3-series|
|7. VW Polo||Ford Mondeo|
|8. Ford Ka||Vauxhall Vectra|
|9. Peugeot 206||Renault Clio|
|10. Nissan Micra||Honda Civic|
|11. Toyota Yaris||Renault Megane|
|12. Renault Megane||Vauxhall Zafira|
|13. Fiat Punto||VW Passat|
|14. Mini Cooper||VW Polo|
|15. Honda Civic||Mercedes C-class|
|16. Peugeot 207||Audi A4|
|17. Vauxhall Zafira||Peugeot 206|
|18. Honda Jazz||Citroën Xsara|
|19. BMW 3-series||Fiat Punto|
|20. Peugeot 307||Nissan Micra|
So, what do you reckon? Is that what you were expecting? Maybe you’re a female driver bucking the trend and speeding round town in your Lamborghini, or maybe you’re a geezer who happens to love his little Corsa thank you very much. Let us know what you think!
DVLA motoring figures – https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/198753/vls-2012.pdf