Archive for the ‘Gumtree in the news’ Category
Gumtree climbs into top 10 shopping websites
Gumtree has climbed into the top 10 most visited UK shopping websites just below marksandspencer.com. The news came from a weekly analysis of Experian Hitwise data.
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Gumtree hits the 10 million visits mark
Marking an explosive start to 2011, Gumtree.com received 10.4 million visits last week (7-14 Feb 2011) making it the local noticeboard’s most successful week since its conception in 2000 as the boom of online classifieds continues
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Heartbreak for sale – two thirds of unwanted romantic mementos sold on Gumtree.com are posted by men
Online local noticeboard Gumtree.com has seen a surge in ads from disgruntled ex-lovers – as they try to recoup money from ruined Valentine’s Day plans, or convert their ex’s gifts into cash.
Nearly two thirds (63 per cent) of the adverts are posted by heartbroken men selling items relating to an ex-girlfriend, opposed to just 36 percent posted by women.
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Gumtree readies new TV ad campaign
Gumtree returns to TV screens with the launch of a new national advertising campaign.
The free classifieds website, which 13.7m people in the UK use to buy, sell and swap all manner of items, hit screens last week during Coronation Street on ITV1.
Its latest ad campaign, which will run for five weeks and will also air on Channel 5, follows the site’s first foray into TV advertising last August.
On the back of lessons learned from that debut TV campaign, Gumtree has revised its strapline. The two new 10-second ads, created by (Beta), finish with the message: ‘Stick It On Gumtree.com’.
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Brits turn to group sports and team exercise to keep new year’s resolutions
Fitness fans have flocked to Gumtree.com in the first two weeks of the year, as the UK tries to shape up and keep healthy New Year’s resolutions. Providing a cheaper alternative to gym memberships, the online local noticeboard has seen a 200 per cent surge in the ‘sports teams and partners’ category, and a 250 per cent rise in ads in the ‘fitness, dance and health’ section of the website.
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Gumtree.com flooded with unwanted Christmas gifts
Cash-savvy Brits are busy converting their Christmas present bloopers into cash according to local noticeboard Gumtree.com. The website has been inundated with people selling their unwanted presents, with 2,917 gifts listed since Christmas Day* – a 386 per cent increase on the same point last year.
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Growing trend in couples looking for houseshares
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Manchester is the most trusting city – rise of neighbourly deeds in capital of North
Nearly half (49%) of people living in Manchester have entrusted their neighbour with a key to their home for use in an emergency compared to just 37% of people living in Birmingham.
The study from online classifieds site Gumtree.com highlights hotspots of neighbourliness across the country, with Mancunians proving most likely to perform neighbourly deeds including popping round for coffee (44%) and asking someone to keep an eye on their house (67%).
As reported by
The Sun, 22/11/2010, p.30
The Daily Mirror, 22/11/2010, p.2
Daily Star, 22/11/2010, p.29
Daily Sport, 22/11/2010, p.13
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